WE DO MARKETING.
You Focus on Franchise Growth.

Helping You Build Your Premium 'Care at Home' Franchise


At BCB Marketing, we know your focus is on growing your business and providing exceptional care at home to your customers. We also know that marketing takes time and focus, and probably isn't the reason you started your Bluebird Care franchise.

That’s where we come in. We support busy franchisees with marketing so you can stay focused on what you do best - running your business. We know it's an ongoing cycle of customer attraction and recruitment - not to mention the finances, HR and general business leadership required.

With our expertise, you don’t need to hire a full-time marketing employee.

Most importantly, we work closely with Franchise Owners, Registered Care Managers, and Care Supervisors to integrate marketing solutions across all levels to support and engage without distracting from the delivery of premium care to your customers that we know is the heartblood of your business. 

As your business thrives - so do we. 

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Understanding Your Business

We know that every business is unique, especially when it comes to the challenges you face.

Whether you’re working actively in the franchise or less hands-on with a full team in place, we understand the pressures of needing to balance cost efficiency, growth, and customer care delivery.

That’s why we always collaborate to create a marketing strategy that’s effective, flexible, and aligned with your business goals - and your budget - dynamically. 

Lets talk

Does this sound familiar?

Juggling multiple roles all the time to find customers for income and care staff to provide support to them.

Not enough time to focus on business growth, HR, leadership, customer care and handling all the marketing needs.

Struggling to find cost-effective marketing support that's simple to implement - and know it is valuable to have. 

Interesting in a marketing team that gets your business like an employee -  a true partnership at a lower cost? 

SOME OF OUR ACCOLADES TO DATE 

AWARDS

2023: Salisbury COC Highly Commended
2024: 9 Finalists BBC regionals
2024: R.C.M. Winner GBCA 

REPUTATION

All 3 offices' Reputation score moved from bottom levels to the 800 Club. 

HOW WE CAN CONTRIBUTE TO YOU. 

Our outputs include creating content, social media and website maintenance, reviews, ads, event support, leaflet drops, newsletters and so much more, including marketing thinking that includes: 

  • A focus on keeping your franchise visible in your local area to potential customers and their families. 

  • Managing channels that bring in leads and get the phone ringing so you can take calls and arrange assessments.

  • Creating ongoing value amongst existing customers to generate the positive word of mouth we know generates so many referrals and enquiries.

  • Weekly, monthly or quarterly marketing reviews to track,  feedback, and align with franchise campaigns.

  • Executing strategic marketing plans so we can plan what's needed, implement seamlessly and keep managers/franchise owners in the loop.

EVENTS 

Created, organised and collaborated with teams to create quarterly annual afternoon teas.

LOCALISING 

Negotiating and managing 30  local newsletter parish ads, 5 bowls sponsorships, and ad hoc local events.

WHAT CAN WE OFFER YOU:

At BCB Marketing, we offer bespoke and unique support that is personalised to your specific business needs. We are here to guide your marketing and with our knowledge of the industry, we can help deliver and track what works or not.

Whether you need help with digital presence, community engagement, or high level strategic planning down to implementation, we have a personalised and effective way of working. 

Let's Talk About the Rebrand

We understand the importance of Bluebird Care’s recent rebranding and are committed to ensuring your marketing is fully aligned. Whether you’re navigating the complexities of a rebrand or simply need ongoing support, we help ensure your marketing reflects the latest brand guidelines without compromising on quality or consistency.

We love the new premium positioning. We also appreciate the cost implications so we help minimise these as possible.  

  • Media Planning - From reviewing ad platforms to scheduling campaigns, we manage your message to be seen by the right audience at the right time.

    Social Media Management - We handle your Facebook, Instagram, and LinkedIn accounts, managing graphics, copywriting, scheduling, and follower tracking to grow your online presence aligning with the franchise posting scheduled as agreed, through Reputation. 

    Google My Business Management - Optimise your local presence with updated profiles, managing reviews, and improving visibility in local searches to engage more customers.

    Website Management - We ensure your website stays up-to-date, working with the Kentico platform to maintain effective content and updates.

    Google Ads Optimisation and Training - If you have a PPC campaign running we can review results with you monthly, update focus from Dom to Live In care as needed and track through your trackers what the results show.   

  • Community Engagement - We help you create a local presence to build connections within your community through strategic partnerships, sponsorships and events.

    Parish and Local Media - Leverage local advertising opportunities with ads and events. Togather we will review and identify community publications, craft press releases, and track campaign success. We attempt to get PR visibility through PMLR.  

    Signage and Branding Materials - From event banners to community partnership signage, we help support, brief or design branded materials to showcase your campaigns.

  • Newsletter Creation - From content gathering to writing copy and designing layouts, we manage the entire process to keep your audience informed and engaged. We edliver electronic that can can be printed or emailed with weekly or monthly rotas.  

    Website Content and Blogging - Regular, high-value content  positions your business as an industry leader, keeping your site fresh with engaging blog articles. 

    Email Marketing Setup and Automation - We set up engaging email marketing, creating lead magnets, and designing automated workflows to nurture your audience.

  • CRM and Customer Journey Mapping - We evaluate your CRM systems and map your customer journey to ensure athe best possible client experience across all touchpoints. Sharing and educating your office teams as well. 

    Tracking and Reporting - We work togather with you and the teams to review tracker insights, marketing performance, helping us all understand what’s working and where improvements can be made so each quarter carries best results possible. 

  • Award Entries - We research, write, and submit award applications, positioning your business as a leader in your sector. We know that customer impact stories are what wins so we'll work together to make every entry count.

    Award Planning and Management - From identifying opportunities to submitting applications, we manage the entire award process, looking to help you be visible wherever possible and receive accolades for staff that excel, and that your business is recognised for its achievements.

Benefits of Working With Us

At BCB Marketing, we understand the unique challenges businesses face in today's competitive landscape. Our dedicated team of specialists collaborates with you to develop and execute tailored marketing strategies, allowing you to focus on what you do best—running your business

  1. Expertise Without the Overhead 

  2. Customised Strategy for Your Business 

  3. Comprehensive Marketing Support

  4. Cost-Effective & Scalable Solutions

  5. A True Marketing Partner 

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Your Questions, Answered

  • We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.

  • Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.

  • We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.

  • You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.

  • We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.

  • Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.

  • Absolutely - this is a collaboration.  We work closely with you, ensuring thinking adn campaigns are in line with your vision. You’ll have full approval over all major decisions, and we’ll keep you updated every step of the way.

  • We offer flexible marketing packages that can be adjusted as your business grows and your needs change. We also know businesses have differing marketing needs based on your team's experience or capacity so we don't have standard solutions but bespoke packages to discuss. 

  • Great! We’ll build upon what’s working, refine strategies where needed, and integrate our expertise to enhance what you’ve already put in place.

  • We know Marketing takes time so we don't look at this as a quick fix. If you have a short- term project we can help you but getting to know your business team and plans takes time so we usually like a minimum 6 month to 1 year approach. We see this as a partnership - obviously, as long as we are both happy.